Market Criteria

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I. Value Contribution 

What is the contribution to profit margins from integrating the covered technology (value addition)? 

1. Less than 1% of the value of the product. 
2. 1% - 2% of the value of the product. 
3. 2% - 5% of the value of the product. 
4. 5% - 10% of the value of the product. 
5. More than 10% of the value of the product. 

II. Manufacturing cost savings 

What is the manufacturing cost saved when implementing the patented technology? 

1. Less than 1% of product manufacturing cost. 
2. 1% - 2% of product manufacturing cost. 
3. 2% - 5% of product manufacturing cost. 
4. 5% - 10% of product manufacturing cost. 
5. More than 10% of product manufacturing cost. 

III. Product differentiation 

What is the patent's contribution to product differentiation (extent to which it adds highly desirable features that distinguish it from similar products)? 

1. The patent provides an improvement of product utility value which is very difficult to communicate. 
2. The patent provides an improvement of product utility value which is difficult to communicate. 
3. The patent provides a communicable improvement of product utility value. 
4. The patent provides a mild improvement of product utility value which is easy to communicate. 
5. The patent provides distinctive features which can be used for marketing the product. 

IV. Regulatory Requirements 

Do any regulatory barriers to commercialization exist in target markets? 

1. Unknown. 
2. No. 
3. Yes. Limited potential for regulation. 
4. Yes. Significant potential for regulation. 
5. Yes. Regulation exists. 

V. Replacement Cost 

What is the replacement cost (cost to integrate alternative technology fulfilling similar function)? 

1. Existing alternatives at low cost of integration. 
2. Existing alternatives at high cost of integration. 
3. No existing alternatives. Foreseeable alternatives at low cost of integration. 
4. No existing alternatives. Foreseeable alternatives with high cost of integration. 
5. No existing alternatives. No foreseeable alternatives. 

VI. Additional R&D Requirements 

What are the expected costs of future technology development? 

1. Scale of R&D investment necessary is prohibitive. 
2. Large R&D investment will yield significant market opportunities. 
3. Large R&D investment will yield limited market opportunities. 
4. Limited R&D investment will yield limited market opportunities. 
5. Limited R&D investment will yield significant market opportunities. 

VII. Market Size 

What is the market size for products currently using the covered technology (annual product sales revenue)? 

1. < $5 million. 
2. $5 - $20 million. 
3. $20 - $50 million. 
4. $50 - $100 million. 
5. > $100 million. 

VIII. Duration of product sales 

What is the forecasted duration of product sales? 

1. 0-2 years. 
2. 2-4 years. 
3. 4-6 years. 
4. 6-8 years. 
5. > 8 years. 

IX. Market direction 

What is the market direction (growing, declining) for products currently using the covered technology? 

1.  Very low or declining (<1%/yr). 
2. Low (>2%/yr) 
3. Medium (>5%/yr) 
4. High (>8%/yr) 
5. Very high (>15%/yr) 

X. Life expectancy of the technology in the market 

What is the life expectancy of the patented technology in the market (time until other patents provide better alternatives)? 

1. Less than 2 years. 
2. 2-4 years. 
3. 4-6 years. 
4. 6-8 years. 
5. >8 years. 

XI. Market fragmentation/competition 

What is the market fragmentation/competition for products using the covered technology? 

1. Extremely fragmented (>200 manufacturers/competitors). 
2. Somewhat fragmented (100-200 manufacturers/competitors). 
3. Fragmented (50-100 manufacturers/competitors). 
4. Consolidated (20-50 manufacturers/competitors). 
5. Very consolidated (<20 manufacturers/competitors). 

XII. Marketing Options 

What is the scope of marketing options for products using the covered technology? 

1. No known primary markets. No prominent secondary markets. 
2. Possible primary markets. No prominent secondary markets. 
3. Well-known primary markets. Few prominent secondary markets. 
4. Well-known primary markets. Some prominent secondary markets. 
5. Well-known primary markets. Many prominent secondary markets. 

XIII. Commercial Potential A: Adoption in Primary Markets 

To what extent is the patent likely to be integrated into other products within the designated industry? Does the patented invention form the basis for demand of the article sold or used, or of any ancillary items sold or used? 

1. Unlikely to be adopted for use in products. 
2. Possible adoption for very specialized/niche products. 
3. Specialized adoption in high value-added applications. 
4. Broadly adopted in commercial products. 
5. Ubiquitous adoption in all related products. 

XIV. Commercial Potential B: Adoption in Secondary Markets 

To what extent is the patent likely to be integrated into other products outside the target industry? 

1. Unlikely to be adopted outside designated industry. 
2. Possible adoption in some related industries. 
3. Ubiquitous adoption in all related industries. 
4. Ubiquitous adoption in all related industries and limited potential for adoption in other industries. 
5. Ubiquitous adoption in all related industries and strong potential for adoption in other industries. 

XV. Geographical coverage 

Is the patent protected in other markets? 

1. No protection. 
2. Protection exists in a single national market. 
3. Some protection (most major markets and some potentially relevant markets). 
4. Significant protection (all major markets and some potentially relevant markets). 
5. Full protection (all major markets and all potentially relevant markets).